The Role of Marketing in the Economy

Abstract

Marketing is the final concept of the market cycle, it is working with the market to carry out exchanges, the purpose of which is to satisfy human needs and requirements. The process of exchange requires work: it is the search for buyers, identifying their needs, designing appropriate products, promoting them to the market, warehousing, transportation, pricing, organizing a service, advertising. The role of marketing in the economy is to increase its trade and operational efficiency. At the present stage, marketing is understood as an expression of a market-oriented managerial style of thinking that can not only respond to the development of the market environment, but also change the parameters of the environment itself, providing market entry, market expansion, market security.