FACTORS INFLUENCING EMPLOYEE MOTIVATION IN SMALL HOTEL BUSINESSES IN HANOI

Abstract

The research objective is to clarify the factors influencing employee motivation in small hotel businesses in Hanoi. The study sample consisted of 250 employees currently working in small-scale hotel businesses in Hanoi. Through the quantitative research method of multiple regression analysis using SPSS 20 software, the author identified five factors that influence employee motivation, including: (1) Brand and reputation of the business (UTTH); (2) Professional working environment (MTLV); (3) Good career path (LTCD); (4) Competitive income (TNCT); (5) Business structure (LHDN); (6) Language and computer skills requirements (NNTH). Among these factors, UTTH, MTLV, LTCD, and TNCT have a positive relationship with employee motivation, while LHDN and NNTH have a negative relationship. The managerial implication suggests that businesses should focus on building their brand, improving the working environment, establishing clear career paths, implementing fair and competitive salary policies, and considering a change in business structure for some cooperative hotel businesses.