Theoretical Aspects of the Process of Selling Products

Abstract

The process of selling products is a complex and multifaceted phenomenon that has intrigued scholars and practitioners across various disciplines. This scientific article aims to delve into the theoretical underpinnings of the selling process by exploring key concepts, models, and psychological factors that influence consumer behavior and decision-making. Drawing from disciplines such as marketing, psychology, economics, and sociology, this article provides a comprehensive overview of the theoretical aspects that shape the dynamics of product selling.