Improving The Promotion of Hotel Services For Tourism Services In Samarkand

Abstract

Marketing demonstrates its significance in all facets of the travel and hospitality industries since it positions itself as a tool that improves management of hotel operations and aids in the formulation of growth strategies with the primary goal of boosting financial outcomes. To enable the hospitality company to move the market in a better state that can ensure greater market share and make it possible to take the product or service to customers and potential customers, the thought of marketing and promotion strategy should be developed in a planned, staffed, and structured manner. It is the fundamental and successful method for developing hotel services in Samarkand's tourist sector. The hotel industry in Samarkand focuses primarily on internal communication, but marketing and promotion should specify a set of actions for both internal and external communication that can be put into practice by allowing hotel companies to send diversified forward messages with the aim of demonstrating and raising awareness of the company, its products, and services with the ultimate goal of causing consumers to desire them.