The Role of Social Media Marketing on Tourism

Abstract

The research recommends that tourism companies develop effective social media marketing strategies that align with target customers' needs, preferences, and behaviors. Additionally, the research emphasizes the importance of addressing negative feedback and complaints received via social media platforms to improve customer satisfaction. This thesis contributes to the existing literature by advancing the understanding of social media marketing's role in tourism and its impact on tourist behavior. The study offers practical recommendations for tourism companies to leverage social media marketing effectively and engage customers more comprehensively, enhancing their experiences and achieving business objectives