Cultural Value Behind The Supply Demand Approach In Pricing To Fishers In The Tomini Bay Area

Abstract

This article aims to find the formulation of the price concept implemented by fishermen in the Tomini Bay Area. This research is in the realm of qualitative research using ethnomethodology as the method. Data collection techniques were carried out by following ethnomethodological rules and using passive participating interview techniques. Key informants as primary data set in this study are fishermen inDulanga Beach, Bongo Village, Batudaa Pantai District, fishermen in Bongo Village, and fishermen in Huangobotu Village. The results of this study found that pricing can not only be understood at the technical level, where costs are very important in determining it. The fisherman's profit set in the price can be zero when the price is only seen from a material perspective. The price of fish commodities to fishermen in the Tomini Bay Area is determined by the strength of the demand and supply functions that are formed in the cultural value of him dia nuhe to taude which means compliance with rules or regulations. The purpose of pricing in principle will always end in profit. The profit element in the price becomes very meaningful when it is described not only in material but also in non-material contexts.