The Syntax Characteristics of Advertising English
DOI:
https://doi.org/10.17605/OSF.IO/AY869Keywords:
fascinating subject, advertising activity, contradictory, marketersAbstract
At the simplest level, semantics involves the study of meaning while syntax involves the study of sentence structure. Most of the past advertising research using psycholinguistic theory has focused on semantic components of advertising messages, such as word meanings and inference-making.
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