Development of the National Brand in the Uzbekistan Education Market

Abstract

This article provides information on the development of the national brand in the educational market of Uzbekistan, its measurable summation and validation by monitoring the effectiveness of the components of this brand in education. The brand is a promise to its customers that it is possible to increase the effectiveness of education. Currently, the developed non-governmental educational organizations are among the first and the forms of branding or proto-branding are appearing independently throughout the country at different times depending on the local conditions.