Algorithm of Formation S Strong Education Brand in Tertiary Education

Abstract

After gaining independence the government of the Republic of Uzbekistan has started to pay much attention to improve the quality of education service, as it produces the main product for every country- labor force. Strategic objectives of the development of the higher education system defined as modernizing the country, improving the quality of training of highly qualified personnel for socio-economic sustainable development, to develop human capital on the basis of the requirements of the labor market. A brand strategy represents the plan which establishes, at the highest level, the brand vision or the manner in which it communicates its relevant and distinctive benefits to the consumers.